press
London, UK. 10 September 2025

We’re closer to the audiences, the channels, and the content...
Elizabeth Anyaegbuna, MD
An indie ad sales house that brings together broadcast’s heavyweight reach with digital’s surgical precision. A killer combination – and a much-needed alternative to the dominant players.
We’re closer to the audiences, the channels, and the content.
Closer to what works. On top of every shift in viewer behaviour – but rooted in the quality that delivers real impact.
Advertisers need more than scale – they need impact that moves people. That's where the magic happens: when broadcast storytelling meets digital intelligence, when emotional connection gets powered by precision targeting.
That's exactly what Frame delivers.
We’re here to bridge two worlds: the creativity, storytelling and impact of traditional broadcasting, and the speed and insight of digital media. Campaigns that move people emotionally, powered by data and precision.
Frame was incubated in Narrative Entertainment, so we’re steeped in broadcast experience. We’ve launched with Narrative’s two channel networks, Pop and Great! – already reaching millions across two brilliant but very different audiences: family and co-viewers with Pop, and the financially influential (but too often simplified and undervalued) older audience of Great!
These are high-reach, trusted, brand-safe spaces where advertisers can feel confident.
And Frame is more than just great inventory – we know clients want more than impressions. Our Connected TV and programmatic capabilities deliver campaigns that actually connect – contextually relevant, data-informed, and built around real audience understanding. We measure what matters and optimise for outcomes that drive business growth.
I like to think of us as broadcasters who sell, not sellers who broadcast. That means quality and context come first; we have the data to prove what works and the experience to explain why. We deliver impact… and impacts.
The idea for Frame came from seeing the gap between what advertisers need and what they're getting. Working with Paul and the Narrative Entertainment team, we realised we could fill that gap.
Giving advertisers the impact of broadcast with the detail of digital – all grounded in a love and care for audiences.
That’s a powerful story. And it’s the story of Frame.
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